Are brands hijacking social justice causes for profit? TRT-World-Roundtable

Advertising agencies are tapping into social justice campaigns to connect with consumers – but is it wrong to make money from movements? Are brands giving causes a needed global platform – or trivializing them for profit? Joining us at the Roundtable is Alex Holder, a writer, and former advertising executive; Wendy Hein, who researches and teaches marketing at Birkbeck, University of London; Otegha Uwagba, writer and brand consultant; and Paul Mead - founder and chairman of VCCP Media. Roundtable is a discussion programme with an edge. Broadcast out of London and presented by David Foster, it's about bringing people to the table, listening to every opinion, and analyzing every point of view. From fierce debate to reflective thinking, Roundtable discussions offer a different perspective on the issues that matter to you...